Book LibraryPersonal DevelopmentThe Psychology of Money
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The Psychology of Money

by Morgan Housel
15.0 minutes

אם אתם רוצים להצליח עם כסף, השאלה היא לא מה אתם יודעים. השאלה היא איך אתם מתנהגים. הידע שלכם על כלכלה ופיננסים הוא חשוב, אבל התנהגות כלכלית נבונה היא משהו שקשה ללמוד, גם אם אתם אנשים מאד חכמים. אנחנו בדרך כלל לומדים על כסף – כל מה שקשור להשקעות, לתקציב ולהחלטות עסקיות – כאילו מדובר בתחום מתמטי. נדמה לנו שהמספרים והנוסחאות יכולים להורות לנו בדיוק מה צריך לעשות, מה נכון ומה לא. אבל בעולם האמיתי, אנשים לא מקבלים החלטות על בסיס נתונים. הם מקבלים החלטות סביב שולחן ארוחת הערב או בחדר הישיבות – המקומות שבהם מתערבבים הניסיון האישי, השקפת העולם, האגו, הגאווה, כישורי השיווק ותחושות הבטן שלהם. אם תבינו את זה, יתאפשר לכם לעצב מחדש את ההתנהגות שלכם, ולשלוט בכסף שלכם. בספר הפסיכולוגיה של הכסף מביא הסופר עטור הפרסים מורגן האוסל 20 סיפורים קצרים החוקרים את הדרכים המוזרות שבהן אנשים חושבים על כסף, ומלמד אתכם איך להבין טוב יותר את אחד התחומים החשובים בחיינו. - מה הסוד להצלחה יוצאת הדופן של וורט באפט? - מדוע השקעות טובות הן אלו שמאפשרות לכם לישון טוב בלילה? - איזה תכונה חשובה יותר בהצלחה פיננסית: כישרון או מזל? - למה אנשים שנראים עשירים הם המורים הגרועים ביותר להתנהגות עם כסף? מורגן האוסל הוא שותף בקרן ההון-סיכון Collaborative Fund, בעבר בעל טור בוול סטריט ג'ורנל ובאתר חברת ייעוץ ההשקעות The Motly Fool. האוסל זכה פעמיים בפרס "Best in Business" של האגודה האמריקאית לסופרים ועורכים עסקיים ובפרס סידני של הניו יורק טיימס. הספר הפסיכולוגיה של הכסף תורגם למעל חמישים שפות ומכר יותר משני מיליון עותקים ברחבי העולם. ספר נדיר באיכותו, BLOOMBERG הספר הטוב ביותר של השנה, FORBES אם היינו יכולים להמליץ על ספר אחד – זה הספר, marketwatch

Key Points

Chapter Summary

This chapter discusses how personal experiences shape our understanding of money and risk. It uses examples like a tech millionaire and a frugal janitor to illustrate that financial success is more about behavior than intelligence. The author highlights the roles of luck and risk in financial outcomes. The chapter shows how different generations and backgrounds can have drastically different views on money.

  • Understand the role of personal experiences.
  • Learn to identify the influence of luck.
  • Adjust expectations to make rational decisions.

Core Content:

1. The Impact of Personal Experiences on Financial Decisions:

  • People from different generations, backgrounds, and economic environments develop unique perspectives on money, which influence their financial decisions.

  • What seems rational to one person may seem crazy to another because everyone has unique experiences and beliefs about how the world works.

  • Explanation: Experiences shape perspectives, and these perspectives have a greater impact than knowledge.

  • Example: Someone who lived through high inflation might invest less in bonds compared to someone who grew up in a period of stable prices.

  • Action suggestion: Understand your own financial history and how it affects your decision-making.

2. The Role of Luck and Risk:

  • Luck and risk are brothers, and both play a crucial role in financial outcomes.

  • It's important to recognize that external forces can significantly impact financial results, sometimes even more than individual actions.

  • Explanation: Success isn't solely based on effort or skill.

  • Example: Bill Gates had unique access to a computer in high school, while his friend Kent Evans, equally talented, died in a climbing accident.

  • Action suggestion: Acknowledge the role of luck, which helps you avoid overconfidence.

3. The Dangers of Uncontrolled Ambition:

  • Rajat Gupta and Bernie Madoff were both successful but risked everything. They risked their original success because they wanted more.

  • The key to staying wealthy is recognizing "enough" and avoid risking what you have for what you don't need.

  • Explanation: Modern capitalism can create unrealistic desires.

  • Example: Despite being multi-millionaires, Gupta and Madoff engaged in illegal activities to gain more wealth, ultimately leading to their downfall.

  • Action suggestion: Identify the point where you have "enough" and avoid taking excessive risks.

4. The Power of Long-Term Consistency:

  • Warren Buffett's success is not solely attributed to his investing skills, but also to his long-term consistency.

  • Compounding works best when given extended periods to grow.

  • Explanation: Consistency in maintaining wealth is often more important than high investment return.

  • Example: Buffett has been investing from an early age, allowing the effects of compounding to create a huge fortune.

  • Action suggestion: Prioritize consistent savings and investment habits over short-term gains.

5. The Importance of Survival Over High Returns:

  • Staying solvent and in the game longer is often more critical than trying to maximize returns at all costs.

  • Develop a mindset that prioritizes financial strength and adaptability to endure market ups and downs.

  • Explanation: It's better to sustain an extended financial position than to get wiped out while trying to maximize profits.

  • Example: Investors with an enduring financial strategy have a higher chance to succeed.

  • Action suggestion: Build an adaptable strategy that allows you to survive market fluctuations.

6. The Impact of Extreme Events:

  • Most returns in the stock market come from a few exceptional companies, and the majority of investment gains occur during a few critical periods.

  • Realize that the bulk of returns typically come from a small number of winning events.

  • Explanation: Extraordinary success often comes from one or two major home runs.

  • Example: Most returns were linked to a small percentage of stocks.

  • Action suggestion: Be patient and allow investments the time to yield significant results.

Q&A

Q: Why is it important to understand the role of luck and risk in financial outcomes?

A: Because acknowledging luck can help avoid overconfidence and the reverse helps you to be understanding with your mistakes.

Q: What is a key takeaway from the examples of Rajat Gupta and Bernie Madoff?

A: Learn to recognize "enough," and avoid risking what you have for what you don't need.

Q: How does long-term consistency impact financial outcomes?

A: Compounding works best when given extended periods to grow and create wealth.

Q: How can you implement a survival-oriented financial strategy?

A: Always prioritize surviving long term over high returns, because you can't obtain wealth if you're wiped out.

MindMap

Target Audience

The book is aimed at a general audience, including young adults, professionals, and anyone interested in improving their financial literacy and decision-making skills. It is particularly relevant for those who want to understand the emotional and behavioral factors that influence their relationship with money.

Author Background

Morgan Housel is a partner at Collaborative Fund, and a former columnist at The Wall Street Journal and The Motley Fool. He is a two-time winner of the Best in Business Award from the Society of American Business Editors and Writers, and a winner of the Sidney Award from The New York Times. The Psychology of Money has been translated into over fifty languages and has sold more than two million copies worldwide.

Historical Context

The book was originally published in 2020, a time of significant economic uncertainty due to the COVID-19 pandemic. This context likely influenced Housel's emphasis on the psychological aspects of money management, as people grappled with financial anxieties and market volatility.

Chapter Summary

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