The target audience includes individuals affected by economic crises, those feeling powerless about their financial future, and people seeking to take control of their income and achieve financial independence. It is also aimed at those who are considering entrepreneurship as an alternative to traditional employment.
The book was written in the context of economic uncertainty and job insecurity, following the 2008 financial crisis. It reflects a time when traditional employment models were seen as less secure, and entrepreneurship was gaining popularity as a way to achieve financial independence.