書籍資訊
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- 書名
- INSPIRED: How to Create Tech Products Customers Love
- 作者
- Marty Cagan
- 閱讀時間
- 15.0 分鐘
- 分類
- Leadership & Management
- 音訊
- 暫未提供
快速了解這本書
下面這些問題先整理出《INSPIRED: How to Create Tech Products Customers Love》最值得查找的核心答案。
Marty Cagan是誰？
Marty Cagan is the founder of Silicon Valley Product Group (SVPG) and has served as an executive at Hewlett-Packard, Netscape Communications, and eBay.
《INSPIRED: How to Create Tech Products Customers Love》適合誰讀？
"INSPIRED" is targeted towards product managers, product designers, engineers, and technology leaders who are involved in building and managing techno...
《INSPIRED: How to Create Tech Products Customers Love》的寫作背景是什麼？
The book reflects the evolution of product management practices in the technology industry, drawing from the author's extensive experience and observa...
摘要
思維導圖
目標讀者
"INSPIRED" is targeted towards product managers, product designers, engineers, and technology leaders who are involved in building and managing technology-powered products. It is relevant for individuals working in startups, growth-stage companies, and large enterprises. The book is also valuable for CEOs and other executives who want to establish a strong product culture within their organizations.
歷史背景
The book reflects the evolution of product management practices in the technology industry, drawing from the author's extensive experience and observations over several decades. It incorporates concepts from Agile, Lean Startup, and Customer Development methodologies, while also addressing the challenges of scaling product development in growth-stage and enterprise companies.