《2024 年轻人怎么看预制菜调查报告 (2024 Young People's Survey on Pre-prepared Meals)》書籍摘要

The target audience includes food industry professionals, marketers, retailers, and anyone interested in understanding consumer attitudes and behaviors related to pre-prepared meals, particularly among young people in China. The report provides valuable insights for businesses looking to capitalize on the growing pre-prepared meal market and address consumer concerns.

DT Research Institute is the core research unit of DT, deeply involved in urban life, consumption, entertainment, and technology. It uncovers trends and the logic and opportunities behind them, providing data-driven, sensory, objective, and reliable insights into people, industry analysis, and market research. Kulun Data has accumulated 17 years of market experience, forming a precise online sample library with 1.7 million+ in China and 46 million+ globally. It is committed to becoming a 'one-stop research solution expert,' continuously cultivating in samples, data research, and research tools. Through consumer insights, user experience management consulting, brand and product research, it helps brands and products achieve innovation and growth.

The report is created against the backdrop of the rapidly growing pre-prepared meal industry in China, which is projected to exceed 1 trillion yuan by 2026. It addresses the controversies surrounding pre-prepared meals, including food safety concerns and transparency issues, while also acknowledging the industry's potential to address standardization, efficiency, and scale in the food sector.