市场营销与销售

B2B内容营销实战，从获客到转化的内容策略。豆子与Lemon的实战经验，用内容建立行业影响力与销售漏斗。

终极演讲术，从开场白到结尾的完整演讲体系。掌握公众表达、说服技巧与舞台魅力，成为出色的演讲者。

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth GodinOver the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on...

穷营销——低成本高回报的营销策略。从社群运营到内容营销，用创意替代预算，实现品牌增长。